What do the search engines look for off-page?

Well, let’s start at the beginning. What do search engines want to know when they are ranking you?

They want to know that they are placing the best web site for a given keyword in the highest position. And they genuinely want a good web site, not just one that is stuffed with the same keyword over and over again, hoping to get higher rankings.

So one of the assumptions they make is that if your web site is linked to by a number of other web sites, then your web site must be more popular than other, similarly themed sites.

They assume that if you have 100 web sites linking in to you then your web site is probably more popular than a web site that only has 10 web sites willing to link in to you.

Of course, they also recognize that some web sites have more importance than others, so they assume that if you have more important web sites linking in to you, all other things held equal, then you must have a superior web site.

So all things being equal, if your web site has more and better links coming into it than another similarly-optimized web site of the same niche, then you must have a more popular web site. And since they are allowing popularity to proxy for quality, then they naturally assume that your web site should also be ranked more highly in the search engines.

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Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

Source: www.isnare.com